DC recently sat down with CJ Comu for a little Q&A about his journey as a businessman into the beverage production world and what advice he has for aspiring entrepreneurs.
- As a businessman with a history on Wall Street, with international business, and investments, did you ever see yourself in the beverage production industry?
In my professional career I have had the opportunity to be involved as an Advisor, Investor, or Director of a number of companies. Many consumer products but never a specific beverage product. I have always loved Marketing & Branding and when I saw a “Health Door” open with the discovery of the EarthWater Mineral – I dove in head first to lean about the science, the discovery, the market potential and sensed that there could be a billion dollar opportunity here. Four years later – that dream is steadily becoming a reality.
- I’ve heard EarthWater described as a “Distruptor”, how would you say EW has disrupted the beverage industry?
When you come up with a “Black Water” – there is nothing more disruptive to the traditional clear water industry that has been pouring and consuming (literally) the same purified water – forever. We created and introduced something that NO other water company has done. A natural product with over 70 life changing NATURAL trace minerals from Planet Earth and a NATURAL 9.5-10.5 pH beverage infused into one of the purest ( diminished Chlorine & Fluoride level) of purified spring water produced in a Pharmaceutical & Nutraceutical quality production facility. That is why we can call EarthWater “the Greatest Water on Earth”.
- Would you describe yourself as a risk-taker? And how important would you say risk-taking is to succeeding as an entrepreneur?
I have advised other aspiring entrepreneurs that the definition of an entrepreneur is “someone that can step off a cliff and expect a bridge to appear.” However, this is also has to come with a quantified Risk vs. Reward. There are many deals I have walked away from with the adage the Risk is Greater than the Reward. So one must examine all the variables, the timing, access to capital, the management team one can attract and the timing of the industry about that launch. If you get 8 out of 10 – then its worth the RISK because all 10 out of 10 will not be there as in that is what separates the Risk Taker from the business Conservative.
- What was one difficulty in your EarthWater journey, which you didn’t foresee, and how did you overcome it?
First was market acceptance. Sometimes assuming that people want/need to accept something that could change and improve their life does not always come with a hearty welcome. Second factor was the depth of capital to play in the Billion Dollar game (USA Water Industry Sales $20B) – it takes a certain strategic capital to deploy in certain markets to hit your target and finally is attracting talent that can share in the vision and help in executing the plan in times of adversity.
- Was there someone who inspired, encouraged, or helped set you on the path of an entrepreneur, and now, CEO, in your early days?
I think I must have some DNA from my family that helped groom who I am today and my work ethic. My Father was a great man who demonstrated the virtues of hard work, honor, faith, love, attention and his word was his bond. My older Brother was also a great influence as he let me “hang out” with him as he was involved in a number of business ventures and truly resonated with me what an Entrepreneur did and how he managed adversity and success. My other three mentor/leaders are; Steve Jobs (Apple) Phil Knight (NIKE) and Howard Schultz (Starbucks).
- What’s the most simple advise you would give to an aspiring entrepreneur?
Few things….. (1) Be Patient. When you feel you may have discovered a business or opportunity you think you can scale and build look at all the options and split a legal tablet with the Pros on one side and Cons on the other side. (2) Ask your trusted advisors what they’re thoughts are. (3) Seek out key partners that would believe and join you on this journey (4) Seek preliminary investment intent – by asking “IF” you were to build this type of business – would they invest and finally (5) Get a sense for who would buy or pay for your service/business. If you cant get Customers to buy your product/service – then go back to step #1.
Spread the love